Measuring Performance to Drive Decisions
Case Studies
Every Program. Every Time.
Metrics
Metrics are at the heart of every i-Path program. Your team is able to easily track campaign performance for actionable feedback and insights, with consistent, proven returns that allow brands to justify investing their valuable budget dollars.
About
- Qualitative Surveys used to capture invaluable HCP reactions and input
- Quantitative Analysis conducted by IQVIA as an independent third-party
- Understand the effectiveness of your promotional message, through the minds of the HCP’s, and the impact it has on HCP writing behavior
- Blinded Case Studies, for virtually every therapeutic category, available upon request
- Please see below for some historical results
Quantitative Metrics via IQVIA
IQVIA Case Studies |
% inc NRx |
ROI Results |
| Respiratory (Brand A, 2020) | 41.6% | 4.5:1 |
| Respiratory (Brand A, 1H ’21) | 20.9% | 5.2:1 |
| Respiratory (Brand A, 2H ’21) | 6.6% | 7.3:1 |
| Cardiology | 7.2% | 7.3:1 |
| Dermatology | 22.5% | 5.7:1 |
| Diabetes | 5.8% | 4.7:1 |
| Neurology | 8.9% | 20:1 |
| Oncology | 27.5% | 70.3:1 |
| Rheumatology | 5.1% | 14:1 |
Qualitative Survey Response Rates
Program 1:Oncology & Hem/Onc |
Program 2:Repiratory/ Pulmonology |
Program 3:Rheumatology |
Program 4:Neurology |
|
| Response rate | 8.7% | 10.1% | 9.3% | 7.9% |
| % Aware of Product info | 94% | 96% | 95% | 91% |
| % Found Content Compelling | 83% | 78% | 76% | 81% |
| % Likely to Prescribe | 75% | 85% | 83% | 86% |